Holla Roses’ team is strongly focused on sustainability. Holla is responsible for keeping track of the environmental impact of the rose farm. Efforts are being made to improve fertile areas, raise awareness of employees health and so on. To support sustainability efforts and mitigate climate change, we are working with IDH and ISLA. Together with them we planted trees in the area. Both inside and outside the farm, we have created wetlands containing various plants that filter the water.
A sustainable and socially responsible rose production is very important for Holla Roses. Social responsibilities must be carried out, especially in a country like Ethiopia. Certification marks provide insight into the production methods of the roses and show that they are produced responsibly and with respect for people and the environment. Independent organisations test Holla Roses for environmental performance and ensure that the social conditions of employees are in order.
Holla Roses is proud to inform that it has been awarded many certifications. These are therefore fully propagated:
The Fairtrade certificate means that the rose farm meets all kinds of criteria in terms of environmentally friendly production and good living and working conditions for employees. Holla/Ziway Roses receives the Fairtrade label for community projects on and around the nursery in Ethiopia. A number of Holla Roses employees form an independent committee and are setting up projects to meet the Fairtrade label. This way, the living conditions of the employees can be further improved.
Each bunch of flowers bears a label with the Fairtrade hallmark and ID number that makes the flowers traceable. Not all roses are sold in the shops as Fairtrade roses. As soon as there is a Fairtrade label, they are sold in such a way that the consumer also contributes to the better living conditions for the people at the farm.
– MPS-A – A certificate indicating that the presence of the farm has a minimal environmental impact.
In concrete terms, this means that we can keep the environmental impact of our farm to a minimum. An environmental standard has been developed based on the registration of four environmental themes: plant protection agents, fertilisers, energy and waste separation methods. By means of registration, the participants obtain a certain number of points. The participant receives a qualification based on his total score: Holla Roses has the best possible qualification for the most environmentally conscious cultivation.
– MPS-SQ (Socially Qualified) A certificate indicating that the company’s social management is in good order.
In addition to environmental requirements, international supermarket chains are increasingly focusing on the social aspects of business operations. This certificate refers in particular to the working conditions, such as employment contracts, payment of a minimum wage (our salaries are above the minimum wage of Ethiopia), a maximum number of hours per working week (48 hours), right to maternity leave etc. The desired standard working conditions are based on universal human rights, the codes of conduct of representative local organisations and the international agreements of the ILO (International Labour Organization).
ETI stands for’ the Ethical Trading Initiative’ and we have had this certificate in our possession for some time. It is a silver certificate that stands for good cooperation and improvement of the balance in the lives of poor, vulnerable employees in nurseries and other businesses around the world.
Since 2013 Holla Roses has joined the ‘Ethiopian Horticulture Producer Exporters Association’ and is therefore joining forces with several fruit and vegetable companies that export their harvests from Ethiopia.