In 2017, JUB Holland and 16 other bulb trading companies signed a manifesto setting out their ambitions in terms of sustainability and quality. The signatories have united in a platform to ensure that (I) the purchased and traded flower bulbs and perennials are produced and processed sustainably, (II) the quality of the products to be purchased and traded is safeguarded and (III) sustainability and quality are a constant concern in the business operations of the participating companies.
JUB Holland attaches a great importance to sustainability and the environment. The environment, as well as the health, safety and welfare of our employees, form an integral part of JUB Holland’s business operations. Roughly speaking, JUB Holland distinguishes five themes in the field of environmental policy: (I) Energy, (II) Waste, (III) Water, (IV) Crop protection and (V) Nature management.
JUB Holland uses 100% green electricity and is always looking for ways to reduce energy consumption and to achieve the highest possible efficiency from the energy that is used. That is why we use heat exchangers in our cooling systems, in which the heat that is released is used to heat storage cells and workplaces (via underfloor heating). In order to avoid unnecessary energy consumption, the temperature and humidity in the storage cells and workplaces are regulated and controlled by climate computers. The outer walls and roofs of the modern business premises are also fully insulated and the greenhouses are equipped with screen cloths and hoisting heaters to make optimal use of the heat for the crops and to prevent heat emissions. JUB Holland aims to invest annually in energy-saving measures. Last year, for example, the company’s workspaces were fitted with LED lighting.
JUB continuously investigates the possibilities to reduce the waste it produces and to deliver it separately to the waste processor for recycling. Our waste processor is located close to home with less mileage and CO2 emissions as a result. Various waste streams are currently being identified, including wood, plastic, paper, cardboard, residual and organic waste. The organic waste from our cut tulip cultivation is offered for fermentation and converted into biogas. At the nursery, the waste generated by ‘bulb-peeling’ after processing is spread over the land as compost in the autumn.
Our cut tulips are grown in greenhouses with concrete floors on potting soil in boxes. This crop uses spring water, the quantity of which is precisely matched to the needs of the tulips in order to avoid unnecessary watering. Excess water that is not absorbed by the crop when the bulbs first enter the greenhouse (from the storage cell) is collected and reused. Since we have deliberately not laid any wells in the floors, the excess water in the greenhouses evaporates, so that when our cut tulips are grown, they the water is not discharged into surface water or sewers.
For JUB Holland, sustainability also means trying to grow the bulbs and cut flowers with as few crop protection agents as possible. That is why JUB Holland took the initiative in 2015 to develop a PlanetProof certificate for the cultivation of flower bulbs. PlanetProof stands for guaranteed sustainable quality, in which the products are grown with respect for people, nature and the environment. The requirements set for crop protection products are stricter than the legally permitted standards and the certificate meets the ‘Environmental criteria for the socially responsible procurement of Green Facilities’ for governments. Since 2016, PlanetProof bulbs grown by JUB Holland have been certified, making JUB Holland one of the first growers in the Netherlands to have obtained the certificate. Following on from this, a PlanetProof certificate has also been developed for the cultivation of cut flowers and JUB Holland has been the first company to offer PlanetProof cut flowers since February 2018.
JUB Holland is also SKAL -certified and is therefore able to supply organic flower bulbs, recognizable by the SKAL logo on the packaging. JUB Holland can supply a wide range of organic flower bulbs from reliable organic growers (who are also SKAL certified). SKAL is committed to the demonstrable reliability of organic products in the Netherlands.
JUB Holland is involved in the Agricultural Nature and Landscape Association Geestgrond in order to preserve and strengthen the nature and landscape of the bulb-growing region. JUB Holland has created various nature and landscape elements around the business premises by planting local greenery. Also, a nature-friendly ditch side has been realized and we have installed nesting boxes. These elements offer foraging and nesting facilities for small birds. Every year we sow a parcel of grain as a field of winter food for the protection of partridges and meadow birds. In addition to these elements, our bees and butterflies attracting flower bulb mixtures for diversification contribute to increasing biodiversity in the Netherlands.