Wetering Potlilium BV was founded in 1992 and has been established since 2001 at a location of 27,000m2 in Den Hoorn. The company is close to the auction in Honselersdijk and close to the A4 motorway. The company was newly built in 2001 and is constantly being updated with the latest automation. In 2012 Wetering Potlilium BV acquired a second location in Honselersdijk to supply a sufficient number of potlilies during the high season in spring and summer.
In 2006 Wetering Potlilium started growing its own special varieties of potted lilies. These are sold under its own brand Lily Looks. The plants are intended for the European market and transported to the auction in Honselersdijk, Bleiswijk and Aalsmeer.
Years ago, they noted that the market was becoming increasingly critical of sustainability. Wetering has continued to develop in the field of sustainability, resulting in a complete organic cultivation since April 2016.
Preserving the ecological balance is one of the greatest challenges in the cultivation of potted lilies.